GREENWASHING! THE WORST MARKETING PRACTICE
'Greenwashing' is becoming more popular with businesses making dubious claims about being 'greener' than they actually are.
TALKING ABOUT MARKETING
WRITING ABOUT MARKETING CHANGE
I'm Stephen Moore FCIM, a Strategic Marketing & Brand Consultant based in beautiful Suffolk. I support businesses large and small in London, Suffolk, Norfolk, Essex and Cambridgeshire. I have been writing about marketing developments for 20 years with articles in The Metro, City AM, Fresh Business Thinking, AllWork, The Marketer and Marketing Week.
