BRAND CONSULTANT & BRAND DIRECTOR
GET YOUR BRAND NOTICED
Your brand is your businesses most important asset. I can help you develop your brand, a new brand and even a re-brand. I help lots of businesses get started and develop their brand further. Creating a truly memorable brand experience is what creates world leading brands, but you don't have to be a global brand to be world beating!
BRAND CONSULTANT & BRAND DIRECTOR
Every business has a brand. Many are carefully honed to engage their target audience. A brand that engages with people and whose values are understood and liked have more ability to convert potential customers. So understanding how your business, it's values and aims are translated in to a compelling brand story will go a long way to have a great brand.
WHY YOU NEED A BRAND
Whatever your business sells your brand is the first thing people see and engage with. A brand is not just a logo. its about the very essence that makes up your business. Your values, your mission, your people, your propositions and your company personality. Your logo can be the first thing people see, but it's not what brings them back time and again or even converts them in the first place. That magic ingredient is more about what you have to say and how you choose to say it.
Creating a market leading brand starts with a brand workshop. I think the first thing to do gauge how you and your team see the business and from that create the definition around the brand identity through consensus and team work.
A brand workshop is usually one day and would require key stakeholders and team members to be involved. Exactly who and how many can be agreed before hand.
Each brand workshop follows the "brand pyramid" process and includes "qualitative" and "quantitive" research to help define the outcomes.
A full brand report is provided. Brand guidelines can be provided (from £600).
BRAND WORKSHOP COST - £650 for a full day workshop
BRAND DIRECTOR - PART-TIME
From 2 to 20 days per month on an agreed day rate:
Support to create the brand strategy
Help to define tone of voice
Brand workshops for senior stakeholders
Production of brand guidelines
Support to embed the brand across the business
Create brand campaigns
Review of existing brand
Brand refresh or re-brands
One-off consultations to brand project management:
Launch new brands
Update existing brands
Tone of voice updates
Brand workshops delivery
If you would like to talk about how I can help you please get in touch.
FIND OUT MORE
THE FLEXIBILITY YOU NEED
Flexibility is a vital commodity in todays uncertain business climate. As a Marketing Director I am available by the day or can be retained to provide support with a cost effective monthly retainer for peace of mind . Find out more below.
I have worked with a diverse number of brands like Regus, Habitat, PC World, BE Offices and Empire Cinemas and have created a number of new brands like Aurora Pro Clean, Velocity Virtual. and Meetingrooms.com. I've also helped many SME's like Sarah Rush Yoga, Shirley Parsons Ltd and Identify Group.
GETTING VALUE FOR MONEY
An effective Marketing Director can provide focus and direction for a business and a marketing team, helping to create the strategy required to get a start-up off the ground or find growth opportunities in an existing business. All with a clear focus on the Return on Investment (ROI). .
Why Employ a
There are many benefits that come from working with an experienced and qualified freelancer:
Transparent Costs - No paid holiday or NI charges
Marketing Network - Access to my vast marketing network
Flexibility - Part-time hours to support your requirements
Experience - A CIM qualified senior marketer for one all in fee
If the above options are not quite right for you how about these?
Day rate - Billing by the day for total transparency
Monthly retainer - 37 hours per month when you need it
By the Hour - Ask about hourly rates for small projects
Marketing & Business
I have the following marketing qualifications:
Marketing Mentor at The Chartered Institute of Marketing
Fellow of The Chartered Institute of Marketing
Diploma in Digital Marketing - CAM/Chartered Institute of Marketing
Diploma in Social Media Marketing - Business Consort
Diploma in Performance Management - Aubrey Daniels International
Diploma in Creative Writing - Ashford Open Learning
Diploma in Sales and Marketing Training - Ashford Open Learning
B2B and B2C
I've worked in the following sectors:
Commercial property, events, corporate hospitality, technology services, conferencing and meeting rooms, business services and facilities management.
Cinema, hospitality and events, food service, retail, ecommerce, retail property, technology, education and charity.
"Stephen provided brand and marketing consultancy services to Empire Cinemas to help redefine our corporate tone of voice across our digital and offline channels. His guidance was very valuable and provided our business with a clear way forward that will allow us to develop how we talk to our customers - Highly recommend."
Jon Nutton - Marketing Director at Empire Cinemas
GET IN TOUCH
If you would like to talk about your business requirements and see how I can help you please get in touch by clicking below.