MARKTING
CASE STUDIES
EMPIRE CINEMAS
Do your current marketing efforts deliver the results you need? I help businesses make the change necessary to encourage growth using a proven strategic approach to define, create and deliver your marketing strategy and marketing communications plan.
Empire Cinemas Case Study
Brand Development | Content Creation | Social Stories
OUTLINE
Empire Cinemas are a leading independent cinema chain operating around the UK.
Empire Cinemas had been successful for a number of years with a property portfolio based around their original acquisition, The Empire Leicester Square. As part of a general process of updating their interiors with new concepts in Walthamstow in 2015, they needed to create a corporate brochure to reflect their heritage and the ever-changing cinema sector in which they wanted to become known as an innovator to investors.
THE BRIEF
I was asked to create a series of new content pieces for their website and for use on their social channels and the content for a new corporate identity brochure.
The initial task was to take apart the original copy as it contained a number of interesting facts both about their business and cinema in general.
WHAT WAS DELIVERED
I created the new content based around the heritage of the business and cinema bringing to life in a timeline everything that had happened to them. I used the legacy of the Leicester Square cinema to anchor the narrative.
5 pages of content were delivered along with the content for a new printed brochure to showcase the business at a time of growth and possible acquisition. The brochure content supported new digital copy.
The use of hashtags in social posts was suggested to create a broader approach to the level of content already pimped out on their social channels. This was really just a review of current practices and making some suggestions to drive traffic and engagement.
TAKE A LOOK
MY SERVICES
P/T MARKETING DIRECTOR
Board level support as a Part-time Marketing Director helping provide important direction by creating and driving your marketing strategy and tactical marketing plans and a key support to your in-house and agency marketing teams. Available by the day.
MARKETING TRAINING
As a Chartered Institute of Marketing (CIM) Mentor and qualified trainer I provide a number of cost effective ways to get the most from your people through on the job support or marketing workshops. I also run brand workshops to create new brands and renew older ones.
MARKETING CONSULTANT
As a Strategic Marketing Consultant I help businesses with short or long term projects. Typically projects can involve support to create strategy, tactical plans, propositions, branding, product launches and event planning. I also support businesses with the day-to-day running of a marketing function.
FIND OUT MORE
Why Employ a
Freelancer
There are many benefits that come from working with an experienced and qualified freelancer:
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Transparent Costs - No paid holiday or NI charges
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Marketing Network - Access to my vast marketing network
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Flexibility - Part-time hours to support your requirements
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Experience - A CIM qualified senior marketer for one all in fee
Marketing
Support Options
Support for your business either on a project basis or retained basis:
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Day rate - Billing by the day for total transparency
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Monthly retainer - 37 hours per month when you need it
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By the Hour - Ask about hourly rates for small projects
Marketing & Business
Qualifications
I have the following marketing qualifications:
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Marketing Mentor at The Chartered Institute of Marketing
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Fellow of The Chartered Institute of Marketing
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Diploma in Digital Marketing - CAM/Chartered Institute of Marketing
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Diploma in Social Media Marketing - Business Consort
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Diploma in Performance Management - Aubrey Daniels International
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Diploma in Creative Writing - Ashford Open Learning
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Diploma in Sales and Marketing Training - Ashford Open Learning
Sector Experience
B2B and B2C
I've worked in the following sectors:
B2B
Commercial property, events, corporate hospitality, technology services, conferencing and meeting rooms, business services and facilities management.
B2C
Cinema, hospitality and events, food service, retail, ecommerce, retail property, technology, education and charity.
"Stephen has a deep understanding of marketing and helped define the business’s marketing strategy and set up a robust marketing communications plan. He helped improve the online ratings from one to three stars in just a few months which helped the turn around of the business tremendously. I would highly recommend Stephen to anyone looking to reorganise their marketing and find new lead opportunities."
Phillip Hilbeck - MD Altitude London
GET IN TOUCH
If you would like to talk about your business requirements and see how I can help you please get in touch below.
