MARKTING
CASE STUDIES
EMPIRE CINEMAS
Do your current marketing efforts deliver the results you need? I help businesses make the change necessary to encourage growth using a proven strategic approach to define, create and deliver your marketing strategy and marketing communications plan.
Empire Cinemas Case Study
Brand Development | Content Creation | Social Stories
OUTLINE
Empire Cinemas are a leading independent cinema chain operating around the UK.
Empire Cinemas had been successful for a number of years with a property portfolio based around their original acquisition, The Empire Leicester Square. As part of a general process of updating their interiors with new concepts in Walthamstow in 2015, they needed to create a corporate brochure to reflect their heritage and the ever-changing cinema sector in which they wanted to become known as an innovator to investors.
THE BRIEF
I was asked to create a series of new content pieces for their website and for use on their social channels and the content for a new corporate identity brochure.
The initial task was to take apart the original copy as it contained a number of interesting facts both about their business and cinema in general.
WHAT WAS DELIVERED
I created the new content based around the heritage of the business and cinema bringing to life in a timeline everything that had happened to them. I used the legacy of the Leicester Square cinema to anchor the narrative.
5 pages of content were delivered along with the content for a new printed brochure to showcase the business at a time of growth and possible acquisition. The brochure content supported new digital copy.
The use of hashtags in social posts was suggested to create a broader approach to the level of content already pimped out on their social channels. This was really just a review of current practices and making some suggestions to drive traffic and engagement.
TAKE A LOOK
MY SERVICES
P/T MARKETING DIRECTOR
Board level support as a Part-time Marketing Director helping provide important direction by creating and driving your marketing strategy and tactical marketing plans and a key support to your in-house and agency marketing teams. Available by the day.
MARKETING TRAINING
As a Chartered Institute of Marketing (CIM) Mentor and qualified trainer I provide a number of cost effective ways to get the most from your people through on the job support or marketing workshops. I also run brand workshops to create new brands and renew older ones.
MARKETING CONSULTANT
As a Strategic Marketing Consultant I help businesses with short or long term projects. Typically projects can involve support to create strategy, tactical plans, propositions, branding, product launches and event planning. I also support businesses with the day-to-day running of a marketing function.
CLIENT TESTIMONIAL
"Stephen provided consultancy services to Empire Cinemas to help redefine our corporate tone of voice across our digital and offline channels. His guidance was very valuable and provided our business with a clear way forward that will allow us to develop how we talk to our customers - Highly recommend."
Jon Nutton - Marketing Director at Empire Cinemas
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