Empire Cinemas Case Study
Brand Development | Content Creation | Social Stories
Empire Cinemas are a leading independent cinema chain operating around the UK.
Empire Cinemas had been successful for a number of years with a property portfolio based around their original acquisition, The Empire Leicester Square. As part of a general process of updating their interiors with new concepts in Walthamstow in 2015, they needed to create a corporate brochure to reflect their heritage and the ever-changing cinema sector in which they wanted to become known as an innovator to investors.
I was asked to create a series of new content pieces for their website and for use on their social channels and the content for a new corporate identity brochure.
The initial task was to take apart the original copy as it contained a number of interesting facts both about their business and cinema in general.
WHAT WAS DELIVERED
I created the new content based around the heritage of the business and cinema bringing to life in a timeline everything that had happened to them. I used the legacy of the Leicester Square cinema to anchor the narrative.
5 pages of content were delivered along with the content for a new printed brochure to showcase the business at a time of growth and possible acquisition. The brochure content supported new digital copy.
The use of hashtags in social posts was suggested to create a broader approach to the level of content already pimped out on their social channels. This was really just a review of current practices and making some suggestions to drive traffic and engagement.
CREATING VALUE FOR CLIENTS
An important driver in the marketing process is creating value for clients. Understanding what the results look like is the first part of the process to deliver that value.
All marketing activity is rooted in results with a firm understanding about the return on investment needed to make the process work.
It would be good to find out what the value looks like for your business.