MARKTING

CASE STUDIES

 

IDENTIFY GROUP

Identify Group Case Study

Brand Development | Content Creation | Digital | Website | IPO Campaigns

 

OUTLINE

Identify Group area group of business services and recruitment brands operating in the UK, USA and Europe. Based in Buckinghamshire, they approached me to help define their brands and undertake a review of the marketing operations ahead of a planned IPO in 2019.

 

 

THE BRIEF

The main component of the brief for Identify was to conduct a full review of the marketing process and report back with recommendations. Once agreed by the board it was then about prioritising the work with a limited resource. Initially it was clear the group needed a new website to project a level of credibility for the IPO. A full brand review had been started using an agency at considerable cost and the initial findings had been disappointing. I halted the brand project in favour of a simple identity clean up and created a strategy that played to the strengths of the business - their reputation, experience and global reach.

 

WHAT WAS DELIVERED

A one page strategy was created and from that a project was started to create a new website using a respected web developer known to the company.  All social channels were refreshed, a brand guideline document was created and a new collateral design was agreed for internal communications like HR documents which included a new employee handbook, terms and conditions and HR forms.

Work also included email templates for the IPO outreach working closely with an IPO consultant, finalising the brand identity and social media campaigns. 

 

TAKE A LOOK

NEW WEBSITE

MY SERVICES

P/T MARKETING DIRECTOR

Board level support as a Part-time Marketing Director helping provide important direction by creating and driving your marketing strategy and tactical marketing plans and a key support to your in-house and agency marketing teams. Available by the day.

MARKETING TRAINING

As a Chartered Institute of Marketing (CIM) Mentor and qualified trainer I provide a number of cost effective ways to get the most from your people through on the job support or marketing workshops. I also run brand workshops to create new brands and renew older ones.

MARKETING CONSULTANT

As a Strategic Marketing Consultant I help businesses with short or long term projects. Typically projects can involve support to create strategy, tactical plans, propositions, branding, product launches and event planning. I also support businesses with the day-to-day running of a marketing function.

FIND OUT MORE

Why Employ a
Freelancer

There are many benefits that come from working with an experienced and qualified freelancer:

  • Transparent Costs - No paid holiday or NI charges

  • Marketing Network - Access to my vast marketing network

  • Flexibility - Part-time hours to support your requirements

  • Experience - A CIM qualified senior marketer for one all in fee

Marketing
Support Options

Support for your business either on a project basis or retained basis: 

  • Day rate - Billing by the day for total transparency 

  • Monthly retainer - 37 hours per month when you need it

  • By the Hour - Ask about hourly rates for small projects

 

Marketing & Business
Qualifications

I have the following marketing qualifications:

  • Marketing Mentor at The Chartered Institute of Marketing

  • Fellow of The Chartered Institute of Marketing

  • Diploma in Digital Marketing - CAM/Chartered Institute of Marketing

  • Diploma in Social Media Marketing - Business Consort 

  • Diploma in Performance Management - Aubrey Daniels International

  • Diploma in Creative Writing - Ashford Open Learning 

  • Diploma in Sales and Marketing Training - Ashford Open Learning

 

 

Sector Experience
B2B and B2C

I've worked in the following sectors:

B2B

Commercial property, events, corporate hospitality, technology services, conferencing and meeting rooms, business services and facilities management.

 

B2C

Cinema, hospitality and events, food service, retail, ecommerce, retail property, technology, education and charity. 

"Stephen has a deep understanding of marketing and helped define the business’s marketing strategy and set up a robust marketing communications plan. He helped improve the online ratings from one to three stars in just a few months which helped the turn around of the business tremendously. I would highly recommend Stephen to anyone looking to reorganise their marketing and find new lead opportunities." 

Phillip Hilbeck - MD Altitude London

GET IN TOUCH

If you would like to talk about your business requirements and see how I can help you please get in touch below.

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