EMBRACING CHANGE TO BE KIND
Conscious consumption is becoming the new normal when doing business. Making sure your business is doing the right thing will help set you apart and take advantage of the Kindness Economy.
THE KINDNESS ECONOMY
A great brand that provides products or services people need but in a responsible way will do well. Brand is not just about your logo and identity and how you talk to your customers. To make it in the current economic climate brands have to be ethical, sustainable, resource focused (that's people and products!) and play a responsible role in the community.
Your customers are demanding businesses to help them live responsibly. The choices they make about the food they eat, the products they buy for their home and how they entertain their families have to make them feel like they've made good choices that make them happy when they talk about them.
Today businesses have to be transparent in everything they do. And it's not enough to talk about how much your business recycles. Your brand has to demonstrate its "positive" credentials in everything it does to gain customer confidence. That means sourcing, production, people, sustainability and delivery all need to be "kind" to be a business customers want to use.
To find out more about The kindness Economy please take a look at my blog "Marketing in the Kindness Economy" which includes links to other articles.
WHY YOUR BUSINESS SHOULD BE KINDNESS ECONOMY READY
A short presentation to explain what the Kindness Economy is and how your business should embrace it.
KINDNESS ECONOMY READY
A simple and straightforward review of your business and how it looks to your customers to identify how you can improve.
One day senior leadership workshop to review the business from top down.
Review of your marketing strategy to take advantage of a more transparent business.
A report of the findings and implementation strategies is provided.
A six and twelve month review of progress is included.
Cost: £3,000 inc vat
A bespoke package can be created depending on your business needs.
CALL FOR DETAILS
If you would like to talk about how I can help you please get in touch.
FIND OUT MORE
THE FLEXIBILITY YOU NEED
Flexibility is a vital commodity in todays uncertain business climate. Regular monthly marketing activity is a good way to get you noticed and all on a flexible contract so no long-term commitments and full transparency. Find out more below.
I have created marketing solutions for a diverse number of brands like Regus, Habitat, PC World, BE Offices and Empire Cinemas and new brands like Aurora Pro Clean, Velocity Virtual. and Meetingrooms.com. I've also helped many SME's like Sarah Rush Yoga, Shirley Parsons Ltd and Identify Group.
GETTING VALUE FOR MONEY
An effective Marketing Plan can provide focus and direction to maximise engagement with your brand. Producing well written content and getting it seen can drive traffic to you and increase customer trust and sales. All tactical activity should be produced with a clear focus on the Return on investment (ROI). .
Why Employ a
There are many benefits that come from working with an experienced and qualified freelancer:
Transparent Costs - No paid holiday or NI charges
Marketing Network - Access to my vast marketing network
Flexibility - Part-time hours to support your requirements
Experience - A CIM qualified senior marketer for one all in fee
The following terms should be considered before taking the GET NOTICED package:
Initial 3 month contract - allows a period of time to see results
Then rolling one month periods
One months written notice to terminate
14 day terms and payment via bank transfer only
50% initial deposit
Marketing & Business
I have the following marketing qualifications:
Marketing Mentor at The Chartered Institute of Marketing
Fellow of The Chartered Institute of Marketing
Diploma in Digital Marketing - CAM/Chartered Institute of Marketing
Diploma in Social Media Marketing - Business Consort
Diploma in Performance Management - Aubrey Daniels International
Diploma in Creative Writing - Ashford Open Learning
Diploma in Sales and Marketing Training - Ashford Open Learning
B2B and B2C
I've worked in the following sectors:
Commercial property, events, corporate hospitality, technology services, conferencing and meeting rooms, business services and facilities management.
Cinema, hospitality and events, food service, retail, ecommerce, retail property, technology, education and charity.
"Stephen has a deep understanding of marketing and helped define the business’s marketing strategy and set up a robust marketing communications plan. He helped improve the online ratings from one to three stars in just a few months which helped the turn around of the business tremendously. I would highly recommend Stephen to anyone looking to reorganise their marketing and find new lead opportunities."
Phillip Hilbeck - MD Altitude London
GET IN TOUCH
If you would like to talk about your business requirements and see how I can help you please get in touch below.