EVERY BUSINESS NEEDS A MARKETING STRATEGY
Every business should have a comprehensive marketing strategy no matter what size your business because it will help you save both time and money and help improve resource productivity.
LETS START CREATING A GREAT MARKETING STRATEGY
Without an agreed marketing strategy any tactical activity could be no better than simply wasting money. It's very fair to say that some of the tactical activity will bring results but the approach is hit and miss at best. Creating a robust marketing strategy will help to galvanise your teams focus with a clear set of goals and direction that will help to determine what tactical activity you should be doing and how often.
The process to create a Marketing Strategy starts with a full fact find and review of your market. The findings are then presented to you so that agreement can be reached on how to proceed. An important part of the creation of the strategy is a workshop that will identify and create the final working plan. Once done tactical activity can be identified and created to support the goals. A strategy and tactical plan go hand-in-hand. One drives the other.
FURTHER READING ABOUT MARKETING STRATEGY
MY INSIGHTS BLOG - Why You Need A Marketing Strategy
MARKETING STRATEGY CREATION
A comprehensive package to help identify and create the ideal Marketing Statregy for your business.
An initial discussion to understand your business and the marketing objectives
A full sector and competitor review
A review of your past activity
Create a robust Marketing Strategy using a workshop format
Present a draft of the strategy to the key stakeholders
Create a final Strategy doccument and full handover
If you would like to talk about how I can help you please get in touch.
FIND OUT MORE
THE FLEXIBILITY YOU NEED
Flexibility is a vital commodity in todays uncertain business climate. As a Strategic Marketing Consultant I am available by the day for short term projects and can be retained to provide support with a cost effective monthly retainer for peace of mind . Find out more below.
I have worked with a diverse number of brands like Regus, Habitat, PC World, BE Offices and Empire Cinemas and have created a number of new brands like Aurora Pro Clean, Velocity Virtual. and Meetingrooms.com. I've also helped many SME's like Sarah Rush Yoga, Shirley Parsons Ltd and Identify Group.
GETTING VALUE FOR MONEY
An effective Marketing Strategy can provide focus and direction for a business and a marketing team, helping to create the strategy required to get a start-up off the ground or find growth opportunities in an existing business. All with a clear focus on the Return on investment (ROI). .
Why Employ a
There are many benefits that come from working with an experienced and qualified freelancer:
Transparent Costs - No paid holiday or NI charges
Marketing Network - Access to my vast marketing network
Flexibility - Part-time hours to support your requirements
Experience - A CIM qualified senior marketer for one all in fee
Can't find the support option you really need? If the above options are not for you I offer the following flexible options:
Day rate - Billing by the day for total transparency
Monthly retainer - 37 hours per month when you need it
By the Hour - Ask about hourly rates for small projects
Marketing & Business
B2B and B2C
I have the following marketing qualifications:
Marketing Mentor at The Chartered Institute of Marketing
Fellow of The Chartered Institute of Marketing
Diploma in Digital Marketing - CAM/Chartered Institute of Marketing
Diploma in Social Media Marketing - Business Consort
Diploma in Performance Management - Aubrey Daniels International
Diploma in Creative Writing - Ashford Open Learning
Diploma in Sales and Marketing Training - Ashford Open Learning
I've worked in the following sectors:
Commercial property, events, corporate hospitality, technology services, conferencing and meeting rooms, business services and facilities management.
Cinema, hospitality and events, food service, retail, ecommerce, retail property, technology, education and charity.
"Stephen has a deep understanding of marketing and helped define the business’s marketing strategy and set up a robust marketing communications plan. He helped improve the online ratings from one to three stars in just a few months which helped the turn around of the business tremendously. I would highly recommend Stephen to anyone looking to reorganise their marketing and find new lead opportunities."
Phillip Hilbeck - MD Altitude London
GET IN TOUCH
If you would like to talk about your business requirements and see how I can help you please get in touch by clicking below.