google-site-verification=0DV2ElxAvoyBQoc5-1WJzlZxughUAK0aN6CbR6WDmJk Marketing Consultant | Stephen Moore Marketing | Meetingrooms.com

MARKTING

CASE STUDIES

 

MEETINGROOMS.COM

Meetingrooms.com Case Study

Go-to-market strategy | Marketing Strategy | API platform | Website | Collateral

OUTLINE

Search Office Space wanted to create a global meeting room booking platform to support their successful global workspace brokerage. The CEO was Caleb Parker who had an incredible drive and determination to make Meetingrooms.com the most comprehensive platform available.

THE BRIEF

A got-to-market plan was created which included the development of API plug-ins for providers to show meeting room availability, a constantly updating website with full ecommerce platform and the development of social platforms supported by a tactical plan.

The initial work included a full market research project to identify opportunities and map the market with all competitors and their propositions. This allowed the leadership team to identify the clear proposition for the business.

WHAT WAS DELIVERED

After a period of research and development 2 UX developers were engaged to create the mapped website experience. The team had a lot of fun looking at design options and styling. The main win was the simple user experience on the site and mobile site. The search facility was simple and easy to use, and location benefits easy to see.

The business development work during the development phase created a strong catalogue of providers and meeting room locations. This provided a great deal of choice when the platform launched..

The initial launch plan was created to gain press coverage and create a level of buzz within the commercial real estate sector.

 

WEBSITE & CONTENT
NEW BRAND
 

MY SERVICES

P/T MARKETING DIRECTOR

Board level support as a Part-time Marketing Director helping provide important direction by creating and driving your marketing strategy and tactical marketing plans and a key support to your in-house and agency marketing teams. Available by the day.

MARKETING TRAINING

As a Chartered Institute of Marketing (CIM) Mentor and qualified trainer I provide a number of cost effective ways to get the most from your people through on the job support or marketing workshops. I also run brand workshops to create new brands and renew older ones.

MARKETING CONSULTANT

As a Strategic Marketing Consultant I help businesses with short or long term projects. Typically projects can involve support to create strategy, tactical plans, propositions, branding, product launches and event planning. I also support businesses with the day-to-day running of a marketing function.

FIND OUT MORE

Why Employ a
Freelancer

There are many benefits that come from working with an experienced and qualified freelancer:

  • Transparent Costs - No paid holiday or NI charges

  • Marketing Network - Access to my vast marketing network

  • Flexibility - Part-time hours to support your requirements

  • Experience - A CIM qualified senior marketer for one all in fee

Marketing
Support Options

Support for your business either on a project basis or retained basis: 

  • Day rate - Billing by the day for total transparency 

  • Monthly retainer - 37 hours per month when you need it

  • By the Hour - Ask about hourly rates for small projects

 

Marketing & Business
Qualifications

I have the following marketing qualifications:

  • Marketing Mentor at The Chartered Institute of Marketing

  • Fellow of The Chartered Institute of Marketing

  • Diploma in Digital Marketing - CAM/Chartered Institute of Marketing

  • Diploma in Social Media Marketing - Business Consort 

  • Diploma in Performance Management - Aubrey Daniels International

  • Diploma in Creative Writing - Ashford Open Learning 

  • Diploma in Sales and Marketing Training - Ashford Open Learning

 

 

Sector Experience
B2B and B2C

I've worked in the following sectors:

B2B

Commercial property, events, corporate hospitality, technology services, conferencing and meeting rooms, business services and facilities management.

 

B2C

Cinema, hospitality and events, food service, retail, ecommerce, retail property, technology, education and charity. 

"Stephen has a deep understanding of marketing and helped define the business’s marketing strategy and set up a robust marketing communications plan. He helped improve the online ratings from one to three stars in just a few months which helped the turn around of the business tremendously. I would highly recommend Stephen to anyone looking to reorganise their marketing and find new lead opportunities." 

Phillip Hilbeck - MD Altitude London

GET IN TOUCH

If you would like to talk about your business requirements and see how I can help you please get in touch below.

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