Meetingrooms.com Case Study
Go-to-market strategy | Marketing Strategy | API platform | Website | Collateral
Search Office Space wanted to create a global meeting room booking platform to support their successful global workspace brokerage. The CEO was Caleb Parker who had an incredible drive and determination to make Meetingrooms.com the most comprehensive platform available.
A got-to-market plan was created which included the development of API plug-ins for providers to show meeting room availability, a constantly updating website with full ecommerce platform and the development of social platforms supported by a tactical plan.
The initial work included a full market research project to identify opportunities and map the market with all competitors and their propositions. This allowed the leadership team to identify the clear proposition for the business.
WHAT WAS DELIVERED
After a period of research and development 2 UX developers were engaged to create the mapped website experience. The team had a lot of fun looking at design options and styling. The main win was the simple user experience on the site and mobile site. The search facility was simple and easy to use, and location benefits easy to see.
The business development work during the development phase created a strong catalogue of providers and meeting room locations. This provided a great deal of choice when the platform launched..
The initial launch plan was created to gain press coverage and create a level of buzz within the commercial real estate sector.
CREATING VALUE FOR CLIENTS
An important driver in the marketing process is creating value for clients. Understanding what the results look like is the first part of the process to deliver that value.
All marketing activity is rooted in results with a firm understanding about the return on investment needed to make the process work.
It would be good to find out what the value looks like for your business.