A selection of current and past projects with a variety of business covering both B2B and B2C sectors.
These include the creation of strategy, training, brand development and digital and offline marketing communications plans.
I helped leading independent cinema chain Empire Cinemas to redefine their brand tone of voice. Looking to their heritage to create a brand story that was more compelling and lent on the history of cinema to create a unique tory that Empire customers would identify with. Helping them move away from the usual sterile multiplex image of their competitors.
BRAND IDENTITY | TONE OF VOICE | CONTENT | CORPORATE COLLATERAL
SHIRLEY PARSONS - UK & US
Working with the brilliant team at Shirley Parsons, I helped to redefine the marketing process, establishing a marketing strategy and marcoms plan and through a series of brand workshops, identified a clear brand identity and value proposition for the business. A new UK and US website followed with full global brand guidelines.
MARKETING STRATEGY | BRAND IDENTITY | TRAINING | MARCOMS PLAN
I helped a technology reseller and network provider reposition themselves in a very busy B2B Technology market. Work included a redefined marketing strategy, marcoms plan, sales collateral, new optimised websites and the use of Adwords campaigns and targeted content to help improve domain authority.
MARKETING STRATEGY | SALES COLLATERAL | DIGITAL CAMPAIGNS
Meetingrooms.com was developed as a project for Search Office Space. I had developed online booking platforms with Regus and &Meetings.com but this project was to develop a global platform for conferencing and meeting room space. I created the strategy, brand outline and managed the process to identify the user journey online.
MARKETING STRATEGY | ECOMMERCE PLATFORM | USER EXPERIENCE
Altitude London was struggling with poor online ratings and lacked marketing focus. I created a robust strategy which included a new ecommerce website to take online bookings and payments. I also launched several new brands including Lobster London, a Costa café and cinema and a food service business offering in-home catering.
MARKETING STRATEGY | ECOMMERCE PLATFORM | DIGITAL
SARAH RUSH YOGA STUDIOS
Sarah Rush Yoga needed a new brand identity and a comprehensive marketing strategy. I worked with Sarah to create a brand she is really proud of and supported it with collateral, social media campaigns and content creation. In a busy yoga market in London it was important to set up Bing Places and Google My Business to optimise visibility to the "local" market.
MARKETING STRATEGY | BRAND IDENTITY | COLLATERAL | DIGITAL | WEBSITE
"Stephen provided consultancy services to Empire Cinemas to help redefine our corporate tone of voice across our digital and offline channels. His guidance was very valuable and provided our business with a clear way forward that will allow us to develop how we talk to our customers - Highly recommend."
Jon Nutton - Marketing Director at Empire Cinemas
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