A selection of current and past projects with a variety of business covering both B2B and B2C sectors.
These include the creation of strategy, training, brand development and digital and offline marketing communications plans.
I helped leading independent cinema chain Empire Cinemas to redefine their brand tone of voice. Looking to their heritage to create a brand story that was more compelling and lent on the history of cinema to create a unique tory that Empire customers would identify with. Helping them move away from the usual sterile multiplex image of their competitors.
BRAND IDENTITY | TONE OF VOICE | CONTENT | CORPORATE COLLATERAL
SHIRLEY PARSONS - UK & US
Working with the brilliant team at Shirley Parsons, I helped to redefine the marketing process, establishing a marketing strategy and marcoms plan and through a series of brand workshops, identified a clear brand identity and value proposition for the business. A new UK and US website followed with full global brand guidelines.
MARKETING STRATEGY | BRAND IDENTITY | TRAINING | MARCOMS PLAN
I helped a technology reseller and network provider reposition themselves in a very busy B2B Technology market. Work included a redefined marketing strategy, marcoms plan, sales collateral, new optimised websites and the use of Adwords campaigns and targeted content to help improve domain authority.
MARKETING STRATEGY | SALES COLLATERAL | DIGITAL CAMPAIGNS
Meetingrooms.com was developed as a project for Search Office Space. I had developed online booking platforms with Regus and &Meetings.com but this project was to develop a global platform for conferencing and meeting room space. I created the strategy, brand outline and managed the process to identify the user journey online.
MARKETING STRATEGY | ECOMMERCE PLATFORM | USER EXPERIENCE
Altitude London was struggling with poor online ratings and lacked marketing focus. I created a robust strategy which included a new ecommerce website to take online bookings and payments. I also launched several new brands including Lobster London, a Costa café and cinema and a food service business offering in-home catering.
MARKETING STRATEGY | ECOMMERCE PLATFORM | DIGITAL
SARAH RUSH YOGA
Sarah Rush Yoga needed a new brand identity and a comprehensive marketing strategy. I worked with Sarah to create a brand she is really proud of and supported it with collateral, social media campaigns and content creation. In a busy yoga market in London it was important to set up Bing Places and Google My Business to optimise visibility to the "local" market.
MARKETING STRATEGY | BRAND IDENTITY | COLLATERAL | DIGITAL | WEBSITE
PORTFOLIO QUICK LINKS
Here are a selection of links to content I have written across newspapers, websites, blogs, collateral and whitepapers.
LOC8 COMMERCIAL - 15 articles and blogs over 3 months
Allwork - An article for a leading news site - "7 Things Workspace Operators Should Consider When Doing Social Media"
Empire Cinemas - Brand content including "About Us", "Heritage" and "Company Vision" to help bring the history of the business to life.
Shirley Parsons - UK and US website copy for a leading HSEQ recruitment agency
SO ADVICE - 20 lifestyle and location information guides covering London for a leading property brokerage
BE Offices - Service Excellence Guarantee proposition booklet and associated launch campaign
Shirley Parsons Ltd - Christmas message campaign for the CEO published in IOSH magazine (page 59)
Identify GROUP - A series of Brand Guidelines documents for the group businesses written, published and rolled out to group teams
The BCA - Membership organisation - article supporting the Northern Powerhouse
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