MARKTING
CASE STUDIES
SARAH RUSH YOGA
Do your current marketing efforts deliver the results you need? I help businesses make the change necessary to encourage growth using a proven strategic approach to define, create and deliver your marketing strategy and marketing communications plan.
Sarah Rush Yoga Studio Case Study
Brand Development | Content Creation | Digital | Website | Social Campaigns
OUTLINE
London based Sarah Rush approached to help her redefine her company brand and create an identity that better suited her services. As a yoga instructor based in E17, Sarah was keen to develop her business and attract more clients in an already busy London market.
THE BRIEF
Sarah needed help to define her brand. In order to compete with other yoga instructors she needed to look credible so we set about identifying an identity that suited her personally and reflected her values and ideas well. It was agreed to firstly create a new brand identity, marketing strategy and then a new website. Sarah also wanted to attract new clients via social media and a start a new yoga blog.
WHAT WAS DELIVERED
After a number of conversations we were able to nail down the essence of Sarah's personal brand and create an identity based around a familiar yoga icon and using a favourite colour - pink.
With a bright new brand identity reflecting Sarah and her values we created a series of projects starting with a new responsive website. Then we created a number of targeted social media campaigns and reskinned her existing social platforms.
To attract more local organic traffic we created a Google My Business listing and linked that to Bing to create better visibility locally in E17.
Finally a series of marketing assets were delivered which included a brand guidelines document, social media visuals, banners and logo pack..
TAKE A LOOK
MY SERVICES
P/T MARKETING DIRECTOR
Board level support as a Part-time Marketing Director helping provide important direction by creating and driving your marketing strategy and tactical marketing plans and a key support to your in-house and agency marketing teams. Available by the day.
MARKETING TRAINING
As a Chartered Institute of Marketing (CIM) Mentor and qualified trainer I provide a number of cost effective ways to get the most from your people through on the job support or marketing workshops. I also run brand workshops to create new brands and renew older ones.
MARKETING CONSULTANT
As a Strategic Marketing Consultant I help businesses with short or long term projects. Typically projects can involve support to create strategy, tactical plans, propositions, branding, product launches and event planning. I also support businesses with the day-to-day running of a marketing function.
CLIENT TESTIMONIAL
"Stephen has supported me to change my brand and launch a new website. His guidance and expertise has been very valuable. I would highly recommend Stephen to any business needing strategic help with their marketing."
Sarah Rush - Founder at Sarah Rush Yoga Classes
GET IN TOUCH
If you would like to talk about your business requirements and see how I can help you please get in touch by clicking below.