MARKTING
CASE STUDIES
SARAH RUSH YOGA
Do your current marketing efforts deliver the results you need? I help businesses make the change necessary to encourage growth using a proven strategic approach to define, create and deliver your marketing strategy and marketing communications plan.
Sarah Rush Yoga Studio Case Study
Brand Development | Content Creation | Digital | Website | Social Campaigns
OUTLINE
London based Sarah Rush approached to help her redefine her company brand and create an identity that better suited her services. As a yoga instructor based in E17, Sarah was keen to develop her business and attract more clients in an already busy London market.
THE BRIEF
Sarah needed help to define her brand. In order to compete with other yoga instructors she needed to look credible so we set about identifying an identity that suited her personally and reflected her values and ideas well. It was agreed to firstly create a new brand identity, marketing strategy and then a new website. Sarah also wanted to attract new clients via social media and a start a new yoga blog.
WHAT WAS DELIVERED
After a number of conversations we were able to nail down the essence of Sarah's personal brand and create an identity based around a familiar yoga icon and using a favourite colour - pink.
With a bright new brand identity reflecting Sarah and her values we created a series of projects starting with a new responsive website. Then we created a number of targeted social media campaigns and reskinned her existing social platforms.
To attract more local organic traffic we created a Google My Business listing and linked that to Bing to create better visibility locally in E17.
Finally a series of marketing assets were delivered which included a brand guidelines document, social media visuals, banners and logo pack..
TAKE A LOOK
MY SERVICES
P/T MARKETING DIRECTOR
Board level support as a Part-time Marketing Director helping provide important direction by creating and driving your marketing strategy and tactical marketing plans and a key support to your in-house and agency marketing teams. Available by the day.
MARKETING TRAINING
As a Chartered Institute of Marketing (CIM) Mentor and qualified trainer I provide a number of cost effective ways to get the most from your people through on the job support or marketing workshops. I also run brand workshops to create new brands and renew older ones.
MARKETING CONSULTANT
As a Strategic Marketing Consultant I help businesses with short or long term projects. Typically projects can involve support to create strategy, tactical plans, propositions, branding, product launches and event planning. I also support businesses with the day-to-day running of a marketing function.
FIND OUT MORE
Why Employ a
Freelancer
There are many benefits that come from working with an experienced and qualified freelancer:
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Transparent Costs - No paid holiday or NI charges
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Marketing Network - Access to my vast marketing network
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Flexibility - Part-time hours to support your requirements
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Experience - A CIM qualified senior marketer for one all in fee
Marketing
Support Options
Support for your business either on a project basis or retained basis:
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Day rate - Billing by the day for total transparency
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Monthly retainer - 37 hours per month when you need it
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By the Hour - Ask about hourly rates for small projects
Marketing & Business
Qualifications
I have the following marketing qualifications:
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Marketing Mentor at The Chartered Institute of Marketing
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Fellow of The Chartered Institute of Marketing
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Diploma in Digital Marketing - CAM/Chartered Institute of Marketing
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Diploma in Social Media Marketing - Business Consort
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Diploma in Performance Management - Aubrey Daniels International
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Diploma in Creative Writing - Ashford Open Learning
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Diploma in Sales and Marketing Training - Ashford Open Learning
Sector Experience
B2B and B2C
I've worked in the following sectors:
B2B
Commercial property, events, corporate hospitality, technology services, conferencing and meeting rooms, business services and facilities management.
B2C
Cinema, hospitality and events, food service, retail, ecommerce, retail property, technology, education and charity.
"Stephen has a deep understanding of marketing and helped define the business’s marketing strategy and set up a robust marketing communications plan. He helped improve the online ratings from one to three stars in just a few months which helped the turn around of the business tremendously. I would highly recommend Stephen to anyone looking to reorganise their marketing and find new lead opportunities."
Phillip Hilbeck - MD Altitude London
GET IN TOUCH
If you would like to talk about your business requirements and see how I can help you please get in touch below.
