Shirley Parsons Ltd/Inc Case Study
Brand Development | Strategy | Tactical Planning | Digital | Training
An HSEQ recruitment agency based in Aylesbury Bucks. The founder Shirley Parsons is a highly respected thought leader in the health, safety, environmental and quality recruitment sector.
As part of Identify Group, Shirley Parsons needed support to create a new brand around an already successful business. Having recently expanded into the US market there was an immediate need to ensure both businesses exploited their markets but kept a consistent approach to the brand.
The initial need was to support the inhouse marketing resource to steer the work and provide guidance and assistance. However, this would change when the marketing manager left the business and it became more hands on.
The scope of the work required was to pull out the strategy of the business and create a marketing plan to exploit its unique advantages in a very busy market that had a very clear market leader.
WHAT WAS DELIVERED
I delivered a brand workshop and a series of brand questionnaires to create an updated brand identity. The result was a very clear set of brand values and we identified the look and feel of the business. The result of the brand work was the creation of a fresh new look using the letter “S” as a stylised globe to represent the global expansion of the business into the US and Europe.
A clear set of brand guidelines was introduced to steer all parts of the business to deliver a consistent output.
New websites were introduced for the UK and US markets optimised to present the right site in the right region through one domain. The sites were developed in Apteve in partnership with Venn Digital over 4 months.
Social Media platforms were reformed and redesigned with clear goals set for each one and a content plan was introduced to support output each month.
An extensive study was carried out to identify the most cost-effective vacancy platform to plug in to the new websites. After careful consideration of the user experience and white label capacity Logic Melon was selected over Broadbean and a number of others.
The final result was the delivery of a marketing strategy, brand strategy, brand identity, new websites, new integrated vacancy platform, social and content plan and a team mentoring and training process that lasted 12 months and provided a number of templates for them to manage the marketing process going forward.
P/T MARKETING DIRECTOR
Board level support as a Part-time Marketing Director helping provide important direction by creating and driving your marketing strategy and tactical marketing plans and a key support to your in-house and agency marketing teams. Available by the day.
As a Chartered Institute of Marketing (CIM) Mentor and qualified trainer I provide a number of cost effective ways to get the most from your people through on the job support or marketing workshops. I also run brand workshops to create new brands and renew older ones.
As a Strategic Marketing Consultant I help businesses with short or long term projects. Typically projects can involve support to create strategy, tactical plans, propositions, branding, product launches and event planning. I also support businesses with the day-to-day running of a marketing function.
FIND OUT MORE
Why Employ a
There are many benefits that come from working with an experienced and qualified freelancer:
Transparent Costs - No paid holiday or NI charges
Marketing Network - Access to my vast marketing network
Flexibility - Part-time hours to support your requirements
Experience - A CIM qualified senior marketer for one all in fee
Support for your business either on a project basis or retained basis:
Day rate - Billing by the day for total transparency
Monthly retainer - 37 hours per month when you need it
By the Hour - Ask about hourly rates for small projects
Marketing & Business
I have the following marketing qualifications:
Marketing Mentor at The Chartered Institute of Marketing
Fellow of The Chartered Institute of Marketing
Diploma in Digital Marketing - CAM/Chartered Institute of Marketing
Diploma in Social Media Marketing - Business Consort
Diploma in Performance Management - Aubrey Daniels International
Diploma in Creative Writing - Ashford Open Learning
Diploma in Sales and Marketing Training - Ashford Open Learning
B2B and B2C
I've worked in the following sectors:
Commercial property, events, corporate hospitality, technology services, conferencing and meeting rooms, business services and facilities management.
Cinema, hospitality and events, food service, retail, ecommerce, retail property, technology, education and charity.
"Stephen has a deep understanding of marketing and helped define the business’s marketing strategy and set up a robust marketing communications plan. He helped improve the online ratings from one to three stars in just a few months which helped the turn around of the business tremendously. I would highly recommend Stephen to anyone looking to reorganise their marketing and find new lead opportunities."
Phillip Hilbeck - MD Altitude London
GET IN TOUCH
If you would like to talk about your business requirements and see how I can help you please get in touch below.