BUSINESS & MARKETING STRATEGY
Strategy is at the centre of successful businesses. Without defining your strategy you could be wasting money going the wrong way. To keep infront of your competition your strategy should reflect where you want to get to and how you will achieve that goal. Strategy isn't a one off quick fix. It has to be an elvolving process to keep you in poll position.
CLIENT: SO Advice
RETURN ON INVESTMENT
COST EFFECTIVE RESULTS
All marketing should be grounded in a focus on what results it delivers. A typical measurement process is ROI which can provide a cost and return calculation to help stakeholders understand just how much in sales your marketing generates.
Some things are harder to calculate for a clear ROI. Brand building and social media are typically difficult when they are not grounded in sales development.
But measurement is a key tool to know how much you are making from your marketing.
CREATING DIRECTION & PROCESS
A strategy is an indepth process that starts with an audit of your business, your market and marketing process. From there it's possible to start crafting the way forward and defining your winning strategy.
The process requires input from the stakeholders to ensure key business details are fully accounted for and every opportunity can be maximised.
Get in touch to find out more.
Steve is a knowledgeable and dedicated marketing professional whom I recommend to anyone seeking to embark on marketing related projects or advance their overall marketing strategy.
GERRY PEARSON AT SHIRLEY PARSONS LTD