google-site-verification=0DV2ElxAvoyBQoc5-1WJzlZxughUAK0aN6CbR6WDmJk Marketing Consultant | Stephen Moore Marketing | Tactical Plans

MARKETING

COMMUNICATIONS

 

GETTING TACTICAL

Tactical marketing communications plans should only be created once you have a robust Mraketing Strategy agreed and in place. Without one, any tactical plans can be hit and miss!

HELPING YOU CREATE THE RIGHT TACTICAL ACTIVITY WITH AN EYE ON ROI

Tactical plans can really bring your marketing activity to life. A well crafted tactical marketing plan can make sure you are doing the right things on the right channels at the right time. And importantly the activity is aimed at the right prospects and clients. Marketing Communications Plans (The Tactical Plan)  take time to create but will save time in the longer term and focus your teams productivity and identify the results needed to make the outlay worthwhile. 

 

STARTING THE PROCESS

 

The process to create a tactical plan starts by looking at your clients and prospects. When you know who you want o target and who you are talking to everything else starts to become easier.

 

What you have done before can help to shape the plan. Looking at the results of past activity can determine whether you do more of it or less. One of the obvious places to review is the activity your competitors are doing. How successful has it been. There can be clear markers that indicate how it worked for them. You might want to be seen where they are and that will require doing activity that isn't just a copy of what's already out there.

 

MEASURING YOUR TACTICAL ACTIVITY

 

The final elements of a tactical plan can be to add new and exciting ways to target new business. Going outside your comfort zone can create the possibility of new results but should only be done with clear measurement in place. And talking of the "M" word. Measurement is the biggest part of this process. Without it you risk doing things without knowing how its helping you. Regular monthly or even weekly reviews of results are an important factor in the process of tactical plans. It's not just the fluffy creative bit of marketing some people think it is.

TACTICAL PLANS CREATION

So what is included to create your Tactical Marketing Communications Plan?

  • An initial discussion to understand your business

  • Full review of your past activity and its success

  • A full review of your competitors 

  • The creation of a full tactical plan report showing recommendations

  • Working with you to create a full Tactical Marketing Plan

  • A launch and handover presentation to you and your team 

  • Ongoing support to execute and review results is available

MARKETING STRATEGY CREATION

Do not start a tactical plan without first getting your Marketing Strategy in place. Here is how I can help you get started with your strategy:

  • An initial discussion to understand your business

  • Full review of your sales process, data and propositions

  • A full review of your competitors 

  • The creation of a Strategy report showing recommendations

  • Working with you to create a full Marketing Strategy

  • A launch and handover presentation to you and your team 

If you would like to talk about how I can help you please get in touch.

FIND OUT MORE

THE FLEXIBILITY YOU NEED

Flexibility is a vital commodity in todays uncertain business climate. As a Tactical Marketing Planning Specialist I am available by the day for short term projects and can be retained to provide support with a cost effective monthly retainer for peace of mind . Find out more below.

HAPPY CLIENTS

I have created Tactical Plans and Campaigns for  a diverse number of brands like Regus, Habitat, PC World, BE Offices and Empire Cinemas and have written for new brands like Aurora Pro Clean, Velocity Virtual. and Meetingrooms.com. I've also helped many SME's like Sarah Rush Yoga, Shirley Parsons Ltd and Identify Group.

GETTING VALUE FOR MONEY

An effective Tactical  Marketing Communications Plan can provide focus and direction to maximise engagement  with your brand. All tactical plans should be produced with a clear focus on the Return on investment (ROI).  That way you can do more of what works and less of what doesn't.

Why Employ a
Freelancer

There are many benefits that come from working with an experienced and qualified freelancer:

  • Transparent Costs - No paid holiday or NI charges

  • Marketing Network - Access to my vast marketing network

  • Flexibility - Part-time hours to support your requirements

  • Experience - A CIM qualified senior marketer for one all in fee

Marketing
Support Options

Support for your business either on a project basis or retained basis: 

  • Day rate - Billing by the day for total transparency 

  • Monthly retainer - 37 hours per month when you need it

  • By the Hour - Ask about hourly rates for small projects

 

Marketing & Business
Qualifications

I have the following marketing qualifications:

  • Marketing Mentor at The Chartered Institute of Marketing

  • Fellow of The Chartered Institute of Marketing

  • Diploma in Digital Marketing - CAM/Chartered Institute of Marketing

  • Diploma in Social Media Marketing - Business Consort 

  • Diploma in Performance Management - Aubrey Daniels International

  • Diploma in Creative Writing - Ashford Open Learning 

  • Diploma in Sales and Marketing Training - Ashford Open Learning

 

 

Sector Experience
B2B and B2C

I've worked in the following sectors:

B2B

Commercial property, events, corporate hospitality, technology services, conferencing and meeting rooms, business services and facilities management.

 

B2C

Cinema, hospitality and events, food service, retail, ecommerce, retail property, technology, education and charity. 

"Stephen has a deep understanding of marketing and helped define the business’s marketing strategy and set up a robust marketing communications plan. He helped improve the online ratings from one to three stars in just a few months which helped the turn around of the business tremendously. I would highly recommend Stephen to anyone looking to reorganise their marketing and find new lead opportunities." 

Phillip Hilbeck - MD Altitude London

GET IN TOUCH

If you would like to talk about your business requirements and see how I can help you please get in touch below.

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