SUPPORTING SUSTAINABLE BUSINESSES
The need for businesses to become more sustainable and aware of their impact on the environment is becoming increasingly urgent. With cars becoming electric and fossil fuels being replaced with air and ground source heating systems for our homes, we are all now having to make different choices when we have to buy things to support our lifestyles. The need to change how we live is extending even further to a point that now affects our day-to-day living.
MAKING YOUR BUSINESS KINDER
YOUR LIGHTBULB MOMENT
The bottom line is that businesses that do not change and make themselves more sustainable will not be here in the future.
A stark statement? Yes, but one that should be given some thought. All businesses have the potential to be more sustainable. Packaging, sourcing, selling and delivery are all things that could make a huge impact if they are done sustainably.
Let's have a chat about how you can support The Kindness Economy.
CLIENT: Kelp Social
WHAT IS THE KINDNESS ECONOMY
IT'S ABOUT BEING AWARE OF OUR IMPACT ON THE WORLD AROUND US
A great brand that provides products or services people need but in a responsible way will do well. Brand is not just about your logo and identity and how you talk to your customers. To make it in the current economic climate brands have to be ethical, sustainable, resource focused (that's people and products!) and play a responsible role in the community.
Your customers are demanding businesses to help them live responsibly. The choices they make about the food they eat, the products they buy for their home and how they entertain their families have to make them feel like they've made good choices that make them happy when they talk about them.
Today businesses have to be transparent in everything they do. And it's not enough to talk about how much your business recycles. Your brand has to demonstrate its "positive" credentials in everything it does to gain customer confidence. That means sourcing, production, people, sustainability and delivery all need to be "kind" to be a business customers want to use.
Retail guru Mary Portas has champoined 'The Kindness Economy' for several years, speaking about the concept and the need for businesses to change. You can see Mary in action HERE.
To find out more about The kindness Economy please take a look at my blog "Marketing in the Kindness Economy" which includes links to other articles.