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Our insights
Rather than bang our own drum we talk about marketing innovation and developments that can drive positive marketing change for the better.
Jump over to our sister site Neathouse Marketing Insights.
MAKE YOUR MARKETING WORK
As we pass the half way mark in 2023, this month's edition of Make Your Marketing Work features lots of top tips to get you started...
5 MARKETING IDEAS YOU SHOULD DO TODAY
If you have a lot, some or just a couple of hours of marketing resource in your business, or you do it all yourself, you should be giving co
FOCUS YOUR MARKETING AROUND RESULTS
One thing marketing in not is 'fluffy.' There has to be an objective or its a waste of everyone's time.
USING LINKEDIN TO GET NOTICED
Using LinkedIn to showcase your talents is a vital step to get right in your search for a new Marketing role.
EVERY BUSINESS NEEDS A MARKETING STRATEGY
Now more than ever your business needs a clear marketing strategy.
TEN OF THE BEST SUSTAINABLE SUFFOLK BUSINESSES
This year I am going to feature new local businesses that I love, have just discovered or had recommended to me, for each season during 2022
GREENWASHING! THE WORST MARKETING PRACTICE
'Greenwashing' is becoming more popular with businesses making dubious claims about being 'greener' than they actually are.
EFFECTIVE MARKETERS NEED SKILLS
According to Econsultancy’s ‘Skills of the Modern Marketer’ report, only 46% of marketers in the UK have a marketing degree.
WHICH BRANDS HAVE GRABBED YOUR ATTENTION THIS CHRISTMAS?
We are in the grip of a Christmas advertising campaign frenzy. Everyone is chasing John Lewis in an attempt to make the most memorable...
SHOP LOCAL THIS CHRISTMAS! MY TOP TEN SUFFOLK BUSINESSES FOR DECEMBER
This December we should all be reducing our carbon footprint when it comes to gift buying. It's the sensible decision on a number of levels.
MARKETING SHOULD NOT BE A ROLL OF THE DICE
Marketing should always start with a robust marketing strategy. In these post pandemic times you could be wasting valuable time and money...
WHAT MAKES A GOOD MARKETING CONSULTANT?
There are lots of consultants in the world of marketing, just search "marketing consultant" on Google to see how many.
INTRODUCING THE FREELANCE MARKETING DIRECTOR
Cost is a big consideration for many small and medium sized businesses when it comes to recruiting.
GREAT CUSTOMER SERVICE DRIVES REPEAT BUSINESS
I regularly meet clients at one of those specialist French coffee shops near our offices in Covent Garden . The location's perfect, it's...
TEN YEARS OF MARKETING CLINICS - YAY!
I can't quite believe the monthly marketing clinic has been running for an amazing ten years as at 20th July and in that time I have had...
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