SUPPORTING SUSTAINABLE BUSINESSES
The need for businesses to become more sustainable and aware of their impact on the environment is becoming increasingly urgent. Taking stock of your business's impact on the world around us is now a priority for all business owners. Review were you are with a full stainability audit. Find out more about the Kindness Economy and the Sustainability Audit below.
MAKING YOUR BUSINESS KINDER
START YOUR SUSTAINABILITY AUDIT
The bottom line is that businesses that do not change and make themselves more sustainable will not be here in the future.
A sustainability audit will help check were your business is and what needs changing.
All businesses have the potential to be more sustainable. Packaging, sourcing, selling and delivery are all things that could make a huge impact if they are done sustainably.
Call to find out more, or fill in the form below to get started.
JOIN THE KINDNESS ECONOMY
THE KINDNESS ECONOMY IS ABOUT BEING AWARE OF OUR IMPACT ON THE WORLD AROUND US
A great brand that provides products or services people need but in a responsible way will do well. Brand is not just about your logo and identity and how you talk to your customers. To make it in the current economic climate brands have to be ethical, sustainable, resource focused (that's people and products!) and play a responsible role in the community.
Your customers are demanding businesses to help them live responsibly. The choices they make about the food they eat, the products they buy for their home and how they entertain their families have to make them feel like they've made good choices that make them happy when they talk about them.
Today businesses have to be transparent in everything they do. And it's not enough to talk about how much your business recycles. Your brand has to demonstrate its "positive" credentials in everything it does to gain customer confidence. That means sourcing, production, people, sustainability and delivery all need to be "kind" to be a business customers want to use.
Retail guru Mary Portas has champoined 'The Kindness Economy' for several years, speaking about the concept and the need for businesses to change. You can see Mary in action HERE.
To find out more about The kindness Economy please take a look at my blog "Marketing in the Kindness Economy" which includes links to other articles.
Steve is a knowledgeable and dedicated marketing professional whom I recommend to anyone seeking to embark on marketing related projects or advance their overall marketing strategy.
GERRY PEARSON AT SHIRLEY PARSONS LTD